The Pros and Cons of Website Rental. Is it right for you?

As an agency that focuses on small businesses across the US and Canada – we’re approached by clients needing local SEO and each one comes to us with a….we’ll call them.. unique… website.  Very rarely does a client come to us with a great website that just needs some sprucing up.  A few come with WordPress already, but their usability and architecture is a hot mess.  Many come to us with either a) a website they built themselves with a weird host-driven u-build-it platform; or b) a rented website.Related:GroupBuy SEO Tools

When you have a website built by a company that uses proprietary coding and hosting that cannot be moved if you decide to sever ties with that company, you’re basically renting it.  You may get to keep your content, but to move to a different webmaster and/or host, you’re going to have to start from scratch.  In many cases this is an expensive proposition.

We see these “rented websites” more prevalent in the dental, medical and real estate industries.  Many professional companies just want someone to “handle it,” and if you’re lucky, the company you hire to “handle it” actually delivers.  If there’s one thing we’ve found though, promises and delivery in our industry are two very different animals.  If you’ve chosen a platform like this, it’s imperative that you do your homework.  Check the reputation of the company, talk to other professionals who use them, search their brand online and add the word “reviews.”  First and foremost, make sure you’re aware that if you do decide to leave the marketing/hosting they offer – you’re going to be starting over.

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