How do services like WhatRunsWhere and MixRank get their data?

They use crawlers to scrape  ads and websites (I believe WhatRunsWhere covers over 200k websites and apps) to be able to show you what creative units each advertiser is running. Mixrank uses a similar methodology but I believe they are now veering away from just competitive intelligence, and are building a workflow tool for inside sales reps, starting from the point of competitive intelligence (then automating a portion of the sales process).

I believe AdClarity is the only competitive intelligence tool out there that covers video ads (which is definitely fascinating).

We also did an interview with the Founder of WhatRunsWhere, and he goes into great detail on the differences between all the advertising intelligence tools out there and best use cases for each: An Interview with WhatRunsWhere Founder Max

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