What Is Negative SEO?
What is negative SEO? It’s an SEO campaign that is launched to HARM and not improve the rankings of website. Who would do such a thing? In most cases it’s a website and business owners looking to drop the search rankings of their competitors. They’re many business owners out there who will do whatever it takes to beat their competition. It’s unfortunate but it happens. In other cases it could be an SEO company who doesn’t know what their doing or is operating on old SEO principles that Google now frowns upon. How does it work? Related: GroupBuy SEO Tools The most common case of negative SEO I’ve seen deals with un-natural ways of link building. This would be adding a bunch of backlinks on low quality sites pointing to a website with the exact same anchor text. It’s the exact same issue one of our clients faced a couple of years ago when they hired what they thought was a trustworthy SEO company. How to prevent it? Last week I was doing some link building f...